Good for Disney, good for Chinese IP – result giving force to the recently announced Chinese official commitment to act against misuse of Disney’s brand. In the context of what a $US5.5 billion Shanghai theme park means to local politics and China’s consumer class, such use of powers which exist makes perfect sense. But a special campaign for a specific brand by an administrative body is still quite striking. The curiously low fine “>US$15k” is presumably accompanied by issue of an injunction.
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